Bridging the Opportunity Divide

Want to Donate? All You Need to Do Is Tap Your Finger

January 16, 2015
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Want to Donate? All You Need to Do Is Tap Your Finger
CauseTap is a new app that all nonprofits and social entrepreneurs should know about. CauseTap
Giving to a charity is easier than ever.

People are constantly on their phones, but now, downloading an app might actually be justified.

With Cause Tap, every time you put a new app (free or paid) on your device, a donation goes towards a worthy organization. And while this may sound too good to be true, it’s not.

To participate, simply install the Cause Tap app, which is free to download from the Google Play store and choose a cause. Then anytime you download a new app, its manufacturer makes a donation on your behalf (at no cost to you), reports Cause Artist. You can then spread impact by connecting with friends and inviting them to support your cause.

The founders of Cause Tap refer to themselves as “marketing and technology industry veterans with a conscience” on their website.  As a result, the group makes all of their processes transparent, so users can track exactly where money is being sent and how it is being used.

“We wanted to create an app that would be accessible to people who don’t necessarily have the time or financial means to support causes,” co-founder Andrea Nylund tells Cause Artist. “CauseTap empowers individuals while providing nonprofits with a new way to grow their support base and apps a new channel for engaging users.

MORE: Download This App, Fight Global Warming. (And Transform Your Business, Too.)

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