How do you cut through the media noise to move the needle on an important issue?
Our Big Idea
NationSwell believes deeply in the concept of a “service year”. It’s the idea that every year, one million young adults from around the country should have the opportunity to engage in 12 months of voluntary, civilian service as a right passage. It’s also a way to foster unity through shared experience in a time of division. It’s a bold vision, and NationSwell and our partners at Service Year Alliance knew that it wouldn’t be easy. So, we designed a targeted campaign that would drive wider awareness among people who were new to the issue, and deeper engagement with our audience who were already familiar with it. Our goal was to bring hundreds of influencers, from a range of sectors, into the service year movement and catalyze high-end partnership opportunities, in a multimedia program that would move the needle for Service Year Alliance.