Bridging the Opportunity Divide

Can a Pair Of Blue Shoe Laces Kickstart American Manufacturing?

December 23, 2013
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Can a Pair Of Blue Shoe Laces Kickstart American Manufacturing?
Courtesy BlueLace Project
Retailers think Americans won't buy 'Made in the USA.' The Blue Lace Project just proved them wrong.

Most retailers seem to be in agreement that Americans don’t care about where their products come from as long as they get what they want. Thanks to The Blue Lace Project, retailers might be in for a rude awakening this season. In an effort to prove Americans care about domestically produced goods, New York-based clothing manufacturer Flint and Tinder partnered with Portsmouth Ohio-based Sole Choice to create “the very best shoelace they’d ever made.” The result is a blue double-waxed canvas shoelace strong enough to pull a 13,000 pound truck. Founder Jake Bronstein hopes both the product and the color blue will serve as a symbol to retailers and others that there is strong demand to restore American manufacturing. The project met its original $25,000 funding goal on Kickstarter just 10 hours after it became public, and went on to raise over $150,000 in just 30 days. It’s not too late to support the movement. You can still buy a pair of blue laces for $5 at Flint and Tinder.

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